Procter & Gamble’s Discontinued Beauty Technology Brand Opté

4月 17, 2023

On April 10th, Procter & Gamble Co., the consumer goods giant in the United States, announced the discontinuation of its beauty technology brand Opté.
Currently, the brand’s official website indicates that starting from January 3rd, 2023, subscription recharges will be stopped, and no new orders will be accepted after January 15th. However, technical support and warranty services will continue to be provided to existing users.

The beauty technology brand Opté, originally incubated by Procter & Gamble’s innovation investment division, P&G Ventures, and one of t …