Santa Maria Novella: Doubling Performance in 2 Years! How Did They Do It?

7月 19, 2023

Italian fragrance brand Santa Maria Novella, one of the oldest in the country, achieved a sales revenue of 46.6 million euros in the 2022 fiscal year, marking a 55% YoY growth. The brand’s CEO, Gian Luca Perris, predicts that sales for this year will exceed 60 million euros.
This means that Santa Maria Novella doubled its sales revenue in just two years!

The driving force behind this achievement is the Italian investment group Italmobiliare Investment Holding S.p.A., controlled by the Pesenti family.
Since its acquisition by Italmobiliare in 2021, Santa Maria Novella’s ov …