Small Brands’ Strategies for Growth in the Shadow of Luxury Giants: Latest Reports by Altagamma, BCG and Bernstein

Jul 13, 2023

On July 5th, the 9th edition of the Altagamma Consumer and Retail Insight Conference took place at the Fondazione Cariplo conference center in Milan, Italy. The conference aimed to explore the evolution of consumer behavior and retail in the luxury goods sector.
During the event, Matteo Lunelli, Chairman of Altagamma, and Stefania Lazzaroni, Managing Director of Altagamma, unveiled two new research reports.

The first report, titled True-Luxury Global Consumer Insight, was conducted in collaboration with the Boston Consulting Group (BCG).
The second report, titled Luxury Retail Evolut …