Starbucks China’s Innovation Technology Center to Set Up in Shenzhen Futian District, with a 3-Year Investment of 1.5 Billion RMB

Aug 29, 2023

On August 18th, the world’s largest coffee chain, Starbucks Group, announced the establishment of Starbucks China Innovation and Technology Center (SITC) in Shenzhen. This center aims to enhance its own technological capabilities and data infrastructure, further driving the digitalization process of stores and multiple channels.
Set to be located in Futian District, the center plans to commence operations in September of this year. SITC will make an initial investment of approximately 1.5 billion RMB (220 million USD) over the next three years and aims to recruit hundreds of out …