TAG: Brand Strategy

Burberry’s “earned reach” in China increased by 129%, which translated into a 10% increase in new customers in the country.

11月 21, 2025

This wave of “world’s first stores” reflects a shared recognition among international brands of the strategic value of the Chinese market.

11月 12, 2025

The new plan builds upon existing achievements and sets more forward-looking development goals across Ferrari’s three core areas: racing, sports cars, and lifestyle.

10月 22, 2025

Over the past three years, Ralph Lauren’s women’s business in China has achieved a compound annual growth rate (CAGR) of 40%

10月 14, 2025

“China is one of the most dynamic markets in the global fragrance industry. What we hold in our hands is gold—the key lies in how we make it shine.”

10月 09, 2025

Management has decided: even at a time when there are more opportunities for our brand, we have chosen not to accelerate either in distribution or in communication.

9月 10, 2025

Adjusted EBITDA loss widened to €52 million (approximately USD 56.5 million).

9月 03, 2025