TAG: Brand Strategy

Chow Tai Fook Jewellery’s international business expansion is pursuing a dual-track strategy: revitalising its major existing markets while actively expanding into new markets with high growth potential.

1月 20, 2026

Behind the 7% increase in global net revenue to USD 2.6 billion lies a starkly polarized market landscape.

12月 18, 2025

Burberry’s “earned reach” in China increased by 129%, which translated into a 10% increase in new customers in the country.

11月 21, 2025

This wave of “world’s first stores” reflects a shared recognition among international brands of the strategic value of the Chinese market.

11月 12, 2025

The new plan builds upon existing achievements and sets more forward-looking development goals across Ferrari’s three core areas: racing, sports cars, and lifestyle.

10月 22, 2025

Over the past three years, Ralph Lauren’s women’s business in China has achieved a compound annual growth rate (CAGR) of 40%

10月 14, 2025

“China is one of the most dynamic markets in the global fragrance industry. What we hold in our hands is gold—the key lies in how we make it shine.”

10月 09, 2025