Salomon’s goal is not to achieve “explosive popularity” with a single shoe model, but to maintain a perennial foundation in outdoor expertise.

The inaugural products launched by Camper’s Shokutaku include a selection of 10 items, ranging from frozen pizzas to Vienna sausages and bacon.

On June 3rd, Snow Peak opened its first Snow Peak Cafe in China, as well as its sixth store, in Ziyang Mountain Villa, Mentougou, Beijing.

The company’s independent brand business benefited from the explosive growth of domestic outdoor camping, achieving revenue of RMB 705 million, with an impressive year-on-year growth of 130.50%, becoming a new highlight in the company’s performance.

France has the most camping facilities where they account for more than 33% of the total camping facilities in Europe. According to Campings.com, Dutch and German holiday goers accounted for 16% of internet bookings for campsites in France in 2022.

To make a tent, the hardest is designing a new structure.