Why is Snow Peak China’s First Café Located in Mentougou, 40 Kilometers from Beijing City Center?

6月 08, 2023

On June 3rd, the Japanese outdoor lifestyle brand Snow Peak opened its first-ever Snow Peak Cafe in Mentougou, Beijing, along with its sixth store, the Ziyang Mountain Villa store.

Located approximately 40 kilometers west of Beijing city center, Mentougou District lies in the transitional zone between the North China Plain and the Mongolian Plateau. It belongs to the Yumengshan Range, an offshoot of the T’ai-hang Mountains. The mother river of Beijing, Yongding River, flows through this mountainous area from northwest to southeast. With its abundant geological and natural resou …