During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.
Luxeplace.com’s exclusive Interview with ALAÏA Global CEO Myriam Serrano.
The addition of female leaders has brought a new perspective to the traditionally male-dominated luxury goods industry.
“The stories and achievements of the Swiss watch industry over the past fifty years can be known and resonated with by more people through Swatch’s watches and Swatch’s collaborations.”
In terms of store footprint, we still have room for growth. But we will focus on the most meaningful projects for the brand, image, and business-wise. Southern China is a region where we know the brand is very much expected in the future.
The Buccellati family is still 100% involved in all aspects of the brand today, which precisely constitutes the uniqueness of the brand in the field of high-end jewelry.
Marco Palmieri shared market insights from his recent trip to China and the strategies for deploying the three major brands in the Chinese market.
“We are committed to blending watchmaking craftsmanship with the materials we excel in, in a more instinctive, contemporary, and creative way. We are not bound by the past; our tradition is innovation.”
This article has selected quotes from 11 executives of these 11 brands, providing insights into their understanding of Chinese consumers and niche markets.
Luxeplace.com interviewed Catherine Rénier, the female CEO of the Swiss luxury watch brand Jaeger-LeCoultre.
