This article has selected quotes from 16 executives of luxury brands, offering insights into their perspectives on luxury and how to build luxury brands.

Last month, the globally renowned spirits company, Edrington Group, held a launch event in Shanghai for their premium Scottish single malt whisky brand under their umbrella: The Macallan, introducing The Macallan Litha.

“China is our most important market. Over the past three years, we have recruited an incredibly talented team here and established a new leadership structure. We have also made the strategic decision to set our Asia Pacific headquarters in Shanghai, further dedicating more resources specifically for the Chinese market.”