For the first time since 2017, footwear has outstripped apparel as the biggest contributor to Li-Ning’s revenue.

Huali Industrial Group sold a total of 221 million pairs of sneakers, an increase of 4.65% year-on-year; operating revenue was RMB 20.57 billion.

JAK’s products are unisex and seasonless, with 95% of their products exported. Since its establishment, the brand has grown at a double-digit rate every year.

Among the important cross-border cooperations in the automotive field in the past two months, four are related to sports and outdoor shoes. 

Led by Regah Ventures, sports luminaries, including New York Giants captain Xavier McKinney, NBA player PJ Tucker and Premier League soccer player Jesse Lingard followed suit.

Norda not only fills the niche market targeted by Zegna Group but also fits the Group’s high-end positioning.