The Story Behind Aesop’s First Store in China | Luxe.CO’s Exclusive Interview

1月 13, 2023

On November 25, the Australian skincare brand Aesop opened its first store in mainland China on Dongping Road, Shanghai; on December 18, its second store in Shanghai, located on Xingye Road, Xintiandi, also officially opened.
That was how Aesop announced the arrival of its brand to Chinese consumers, by opening two stores successively in less than a month. Taking this opportunity, Luxe.CO interviewed Frederic Seiller, General Manager of Aesop Asia Pacific, and Marianne Lardilleux, Global Store Design Director.

Frederic Seiller graduated from the University of Galway in Ireland, major …