This move marks Bucherer’s first expansion since being acquired by Rolex in 2023 and signifies a shift in Rolex’s previous strategy of relying on authorized dealers to manage the Chinese Mainland market.
Axel Dumas also mentioned that Chinese customers prefer to purchase Hermès products domestically.
Following the “FILA GOLF Versailles Show” in France, the facade of the world’s first FILA ICONA flagship store in Beijing’s Sanlitun underwent a significant renovation.
French luxury giant Hermès is expanding its store in on […]
On June 3rd, Snow Peak opened its first Snow Peak Cafe in China, as well as its sixth store, in Ziyang Mountain Villa, Mentougou, Beijing.
The brand will open its first pop-up store in China at the end of June in Shanghai, followed by the official opening of a boutique on Nanjing West Road.
The first Hermès store in China, located in The Peninsula Beijing, was opened after a complete renovation and expansion.
The barricade of Louis Vuitton signifies the entry of the first luxury brand into Haikou’s Mixc.
The new FREITAG store is located in a 1980s building on Lane 319 Jiaozhou Road, far from the busy commercial areas of West Nanjing Road and West Beijing Road in Jing’an District, and surrounded by ordinary residential houses.
Expanding its retail network in new cities with caution and opening one new boutique store per year in a new city to increase its brand influence in China are two top priorities for Hermès in the Chinese market.