According to the latest data from the National Retail Federation (NRF), sales in the U.S. rose 5.3% during the holiday season.
According to NRF data, from November to December, without adjusting for inflation, holiday season sales, including e-commerce, increased to 936.3 billion US dollars. Although the overall growth is on the rise, the performance fell short of the previously expected growth of 6-8% (between 942.6 and 960.4 billion US dollars).
The main pressure behind this is attributed to the fact that inflation remains high, forcing consumers to shop earlier in October because …
