Why FRED Dares to Create High-End Jewelry for Young People?

4月 21, 2023

A brand becomes popular because of its resonance with the era it belongs to;
A brand that lasts for a hundred years requires an innovative spirit ahead of its time.
87 years ago, when 28-year-old Fred Samuel founded the jewelry brand FRED, he innovatively introduced himself on his business card as “Fred Samuel, Le Moderne Joaillier Créateur” (Fred Samuel, the creative modern jeweler).
Luxe.CO observes that FRED, the French modern jewelry brand which was the first high-end jewelry brand that was successfully acquired by LVMH Group, the world’s largest luxury conglomer …