Personnel Updates | Ba&sh Appoints CEO for Asia-Pacific; Executive and Creative Director Appointments at Lemaire, Maison Kitsuné, and More

10月 09, 2025

Ba&sh

French womenswear brand Ba&sh has appointed Jimmy Lam as CEO for the Asia-Pacific region. He will be based in Hong Kong and will oversee the brand’s strategy and operations in major markets across the region, reporting directly to Ba&sh Co-CEO Dan Arrouas.

Jimmy Lam previously served as Asia CEO and Executive Committee member at French fashion group SMCP. Prior to that, he was General Manager at French luxury brand S.T. Dupont, Asia-Pacific Retail Director at Italian luxury label DOLCE&GABBANA, and also held roles at Chanel and the LVMH Group.

He holds a Bachelor’s degree in Finance from the CUHK Business School at The Chinese University of Hong Kong, and an MBA from The Hong Kong University of Science and Technology.

Lemaire

French designer brand Lemaire has appointed Patrick Scallon as Global Director of Communications.

Scallon spent 14 years as Artistic Communications Director at Maison Margiela, followed by a role as Communications Director at Belgian designer brand Dries Van Noten. Since stepping down in 2022, he has worked as an independent consultant and mentor specializing in fashion communications strategy, occasionally lecturing and sharing insights on creative content through podcasts.

Maison Kitsuné

French fashion and lifestyle brand Maison Kitsuné has appointed British designer Abigail Smith as its new Creative Director.

A graduate of London College of Fashion, Abigail Smith brings two decades of experience in fashion design, having held design positions at Calvin Klein, Celine, Chloé, Burberry, Victoria Beckham, and Stella McCartney.

She has been collaborating with Maison Kitsuné since the end of 2024. The upcoming Spring/Summer 2026 collection, to be unveiled in Paris, will mark her first full collection for the brand.

Casablanca

Paris-based designer brand Casablanca has named Priya de Souza as Chief Marketing Officer, effective immediately.

Most recently, she served as Senior Director of Global Brand Communications at German sportswear giant adidas. Her past experience also includes roles at communications agency Exposure, lingerie brand Agent Provocateur, as well as partner roles at Dazed Media and i-D Magazine.

Collini Milano

Italian luxury fashion house Collini Milano has announced the appointment of Gianluca Capannolo as its new Creative Director. His debut collection for the brand will be the Spring/Summer 2026 season. Capannolo will also continue in his role as Creative Director of his namesake label.

Since 2018, Capannolo has served as a fashion consultant for Italian luxury brand Kiton. Earlier in his career, he was a designer at Italian luxury brand Max Mara.

Collini Milano, founded in Milan in 1937, was acquired in 2016 by entrepreneur Carmine Rotondaro, under whose leadership the brand has been revitalized. In addition to expanding its fashion line, Carmine has spearheaded various hospitality and lifestyle ventures in Italy and abroad under the Collini name, including Collini Rooms in Milan, Collini Villas in Mykonos, and Riad Dar Colline in Marrakech.

In 2018, Daniela Carrieri was appointed Creative Director of Collini Milano; she stepped down from the role in January of this year.

Above: Gianluca Capannolo

| Source: Official announcements, English site FashionNetwork, executive LinkedIn profiles
| Image Credit: Executive LinkedIn profiles
| Editor: LeZhi