This wave of “world’s first stores” reflects a shared recognition among international brands of the strategic value of the Chinese market.

Hermès, “We will also be opening another store in China. This is a market where we are investing heavily.”

Three cycling and outdoor brands from the UK, Finland, and France have each, coincidentally, chosen to forge deep partnerships with local Chinese entities.

The new plan builds upon existing achievements and sets more forward-looking development goals across Ferrari’s three core areas: racing, sports cars, and lifestyle.

Over the past three years, Ralph Lauren’s women’s business in China has achieved a compound annual growth rate (CAGR) of 40%

Product demand in the mountaineering category is becoming increasingly specialized, while golf is showing a trend toward fashion-forward and lifestyle-oriented development.

The Tianzi Nature Reserve in Yunnan, China, is a vital pillar of global biodiversity and is currently managed by botanist Li Mingguo.

In 2024, Richemont completed the acquisition of Vhernier, aiming to strengthen its jewelry portfolio.

A spokesperson for Puma declined to comment, while representatives from Artémis, Anta, and Li-Ning also declined to comment.

James Zheng stated: “A high-quality retail network is far more important for long-term success than pursuing rapid expansion.”