On 11 March, Lao Pu Gold (HK: 6181), known as the “first stock of ancient gold craftsmanship”, released an unaudited positive profit forecast for the full year of 2025. The data show that the Group expects to record a net profit of RMB 4.8 billion to RMB 4.9 billion [approximately USD 667 million to USD 681 million], representing a significant year-on-year increase of 226% to 233% compared with 2024.
In addition to net profit, the Group’s other key financial indicators for 2025 also achieved growth of more than twofold:
- Sales performance (tax-inclusive revenue): expected to be approximately RMB 31.0 billion to RMB 32.0 billion [approximately USD 4.31 billion to USD 4.45 billion], representing a year-on-year increase of approximately 216% to 227% compared with 2024.
- Revenue: expected to be approximately RMB 27.0 billion to RMB 28.0 billion [approximately USD 3.75 billion to USD 3.89 billion], representing a year-on-year increase of approximately 217% to 229% compared with 2024.
- Adjusted net profit (excluding the impact of share-based payment expenses for employee equity incentives): expected to be approximately RMB 5.0 billion to RMB 5.1 billion [approximately USD 695 million to USD 709 million], representing a year-on-year increase of approximately 233% to 240% compared with 2024.
According to the Board of Directors, the substantial increase in revenue and net profit during the reporting period was mainly attributable to:
- The continued expansion of the Group’s brand influence, which has formed a clear market advantage and driven significant growth in overall revenue from both online and offline stores.
- Ongoing product optimisation and iterative launches, ensuring sustained high growth in both online and offline revenue.
- Further expansion of store scale: compared with 2024, the Group added 10 new stores in 2025 and upgraded or expanded 9 existing stores, generating significant incremental revenue contributions.
| Source: Official announcement
| Image Credit: Brand official website
| Editor: Luxe.CO
