Recently, Beijing Sanfo Outdoor Products Co., Ltd. (Sanfo Outdoor, SZ:002780) disclosed its investor relations activity record, which revealed its operating situation and store opening plans for multiple brands under its umbrella.
Established in 1997, Sanfo Outdoor has continuously expanded in terms of store count and product types. Later, with the development of the domestic outdoor industry and the rise of e-commerce channels, the company transformed from a channel distributor to a brand merchant. In addition to developing its e-commerce business, its offline stores have also shift …
