Adidas to Focus On “Made in China” and “Designed in China” to Regain Lost Market Share in China

4月 29, 2023

German sportswear giant Adidas recently announced its plans to win back the hearts of Chinese consumers and regain its market share in China, which was once its fastest-growing market, by launching a patriotic clothing series featuring items such as red Adidas sportswear with the word “China” on it.
Adrian Siu, the manager responsible for Adidas’ business in Asia, stated that “2022 was a difficult year, and probably this year won’t be much easier . . . But Adidas has been in mainland China for more than 20 years and we have experienced lots of high times and lo …