German sportswear giant Adidas recently announced its plans to win back the hearts of Chinese consumers and regain its market share in China, which was once its fastest-growing market, by launching a patriotic clothing series featuring items such as red Adidas sportswear with the word “China” on it.
Adrian Siu, the manager responsible for Adidas’ business in Asia, stated that “2022 was a difficult year, and probably this year won’t be much easier . . . But Adidas has been in mainland China for more than 20 years and we have experienced lots of high times and lo …
