In the Chinese market, deliveries for the first nine months increased by 1.7% year-on-year, reaching 603,900 units.
The 8th issue of the Luxe.CO Auto Brand Watch for 2023 has included 40 recent developments from 22 car brands/companies in the Chinese market, spanning the period from July 21st to August 20th. BYD has the most entries, followed by NIO, Lamborghini, and BMW tied for second, with Ferrari ranking third.
The offline experiential spaces of automotive brands are continuously evolving, with constant upgrades and iterations. Brands are pushing the boundaries by introducing innovative and imaginative approaches to captivate their audiences.
In the past year, the BMW Group more than doubled its BEV sales to over 215,000 units, underlining its role as a pioneer in e-mobility.
Among the important cross-border cooperations in the automotive field in the past two months, four are related to sports and outdoor shoes.