From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.

The branded down apparel business remains the group’s largest revenue source, with its contribution further increasing to 68.9%.

Adidas German sports brand Adidas’ Global Operations He […]

Since 2018, Bosideng Group has set new strategic goals and embarked on a journey of transformation and upgrading, clearly defining the strategic direction of “focusing on the main channel (down jackets) and the main brand (Bosideng).”

In the first half of the 2023/2024 fiscal year, Snow Flying, a subsidiary of Bosideng, saw its revenue soar by 52.2% year-on-year, leading the way among the Bosideng Group.