This move marks Bucherer’s first expansion since being acquired by Rolex in 2023 and signifies a shift in Rolex’s previous strategy of relying on authorized dealers to manage the Chinese Mainland market.

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This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.

This is a highly scrutinized and challenging task. Every founding family takes pride in adhering to long-term strategies and maintaining unique corporate values. However, they also need to balance the vision of business expansion and investment.

Bucherer CEO Guido Zumbühl stated: “This acquisition fits into our strategy to strengthen our presence in Denmark further, and to follow up on our market entry in 2016 with our first boutique at the Illum department store.”