Columbia Sportswear U.S. outdoor apparel group Columbia […]

“China will once again be our fastest-growing market in 2025.”

Burton Recently, the American snowboard brand Burton an […]

Nike U.S. sports giant Nike continues to make adjustmen […]

Most of our improvements in the Chinese market stem from streamlining our operations and aligning them more closely with local market demands. In fact, we haven’t actually expanded our distribution network.