Edrington Group The international premium spirits compa […]

This Consumer Expo has attracted over 4,000 brands from 71 countries and regions, divided into multiple exhibition areas including digital and services, global sourcing and sales, jewelry, high-end food and health products, global specialties, fashion lifestyle, and domestic specialty trendy products.

This article has selected quotes from 11 executives of these 11 brands, providing insights into their understanding of Chinese consumers and niche markets.

Last month, the globally renowned spirits company, Edrington Group, held a launch event in Shanghai for their premium Scottish single malt whisky brand under their umbrella: The Macallan, introducing The Macallan Litha.