Ultra-high-net-worth (UHNW) tourists represent only 0.1% of tax-free shoppers, yet contributed 13% of total tax-free spending over the past 12 months.

Tax-free spending by Chinese Mainland consumers in Continental Europe increased by 25% year-on-year, while in the Asia-Pacific region, it grew by 49% year-on-year.

Duty-free spending by consumers from the Chinese Mainland increased by 33% year-on-year in July, showing a slight acceleration compared to the 31% growth in the second quarter.

Millennial Chinese travelers (aged 30-44) have the strongest purchasing power, with an average expenditure of €3,590.

Global Comparable Store Sales Accelerate YoY Recovery, Reaching 110% in March, Driven by Chinese Mainland Consumers’ Gradual Return.

Since China reopened its borders in January, the recovery of mainland Chinese shoppers has been steadily improving, with a recovery rate of 22% for consumption in the European mainland region and 27% for consumption in the Asia-Pacific region.

Duty-free shopping recovering in Asia Pacific and Europe

Consumers from Hong Kong and Taiwan ranked first in their shopping in Asia-Pacific with a shopper recovery rate of 353% and hit a record high recovery rate of 83% in continental Europe.