For the first time in its 65-year history, the brand is revisiting its legendary journey through an exhibition.

Brands are redefining the concept of retail spaces with greater ambition.

The “GALAXIA” high-end jewelry exhibition tour, hosted by Graff, made its debut in Beijing as the first stop of its Asian tour, with the Shanghai exhibition to follow closely.

From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.