“If men’s fashion intends to assert its influence at the beginning of 2024, then the 105th Pitti Uomo has sent a very positive signal.”

Herno took action several months ago by collaborating with Istituto Secoli and other fashion brands in the region, such as Gucci, In.Co, Versace, and Zamasport, to establish a school in Novara to develop production talent.

“Herno continues to evolve across the board: in addition to the new products introduced with this collection in various categories, it’s the company’s own organization, with the appointment of a new CEO, that is a driver of change.”