On the occasion of the opening of HOKA ONE ONE’s first-ever Global Brand Experience Center in Shanghai, Luxe.CO sat down for an exclusive interview with Orris Wu, General Manager of HOKA ONE ONE China Division.

Over the past six years, HOKA’s net sales has grown nearly tenfold.

This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.