Chengdu has rapidly risen to become a major hub for fashion and luxury retail, attracting numerous brands to establish a presence in the city. How can brands win over consumers here? International brands are pulling out all the stops.

According to statistics from Luxeplace.com, from January 2023 to July 2024, the Luxe.CO Luxury Stock Index decreased from 249.1 to 226.7, a decline of 9.0%. Contrary to many expectations, the global luxury market did not experience a resurgence.

IFS Chengdu and Sino-Ocean Taikoo Li ranked first and second with annual sales of over RMB 8 billion each. The MixC Chengdu ranked third with annual sales of RMB 5.4 billion.