For the eighth time, the Luxe.CO team immersed itself in the heart of Pitti Uomo, decoding the latest trends in the global menswear industry and capturing brand inspirations rich with creativity and insight.

In the first quarter of 2025, Luxe.CO Intelligence tracked and analyzed 105 major developments by luxury brands in the Chinese Mainland. From these, it selected five of the most exemplary cases that offer valuable insights for the industry, accompanied by exclusive commentary.

Antonio De Matteis, CEO of Kiton and newly appointed president of Pitti Immagine, expects the revenue for 2023 to approach 200 million euros, reflecting a growth rate of approximately 23.4%.

“Pitti is a company that must maintain its DNA while keeping up with the times, bringing innovation, showcasing the evolution of fashion through new designers, and organizing events that stimulate discussions.”

Kiton is eyeing a potential IPO but sees it as a long-term project rather than an immediate goal.