As Chinese consumers cautiously reengage with the luxury market, major brands are targeting high-income groups with strong economic resilience, centering their strategies around unique and personalized experiences.

From February 16 to March 1, 2024, the Luxe.CO Biweekly Ranking compiled 23 brand activities.

In 2023, Longchamp also renovated its online store. The brand’s online sales increased by 56% in 2023.

From January to August this year, a total of 18 luxury brands have upgraded 21 stores in Beijing, including both new stores and renovated old ones.

In the last two weeks of 2022 (December 16-29, 2022), Luxury Brands in China Bi-weekly by Luxe.CO has compiled a list of 30 luxury brands that have launched Year of the Rabbit Spring collections.

When speaking of the French luxury leather goods Longch […]