NikeSKIMS, Sweaty Betty, Alo Yoga, Maia Active and Peak Performance are all stepping up their efforts in China’s women’s active lifestyle market.

Over the past three months, a number of sports and outdoor brands have accelerated their expansion into regional markets including Southwest China, South China, Northeast China and Hong Kong.

Guided by the “Single Focus, Multi-Brand, Globalisation” strategy, Anta Group has built competitive advantages of “winning through products and winning through operations.”

VANS American outdoor sports brand group VF Corporation […]