Several overseas sports and outdoor brands have recently completed significant offline retail expansions in the Chinese market, spanning niche segments such as professional trail running, refined camping, and urban functional wear.
From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.
Arc’teryx Canadian high-end outdoor brand ArcR […]
This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.
MAMMUT China achieved an 85% growth rate in 2023, with the growth rate climbing to 97% in 2024. In 2024, the brand added 26 new stores.
Nike U.S. sports giant Nike continues to make adjustmen […]
