From Chongli and Songhua Lake to Changbai Mountain, marketing activities are flourishing across multiple fronts both on and off the slopes.
Arc’teryx Canadian high-end outdoor brand ArcR […]
This issue’s selected TOP brand cases are from: Li-Ning, Anta, Mammut, and HOKA.
MAMMUT China achieved an 85% growth rate in 2023, with the growth rate climbing to 97% in 2024. In 2024, the brand added 26 new stores.
Nike U.S. sports giant Nike continues to make adjustmen […]
