In the past 12 months (February 2024–January 2025), a total of 67 luxury and high-end beauty brands announced brand ambassadors or spokespersons 112 times in the Chinese market, involving 83 Chinese actors, singers, models, athletes, and musicians.

Authentic Brands Group The American multi-brand managem […]

The addition of female leaders has brought a new perspective to the traditionally male-dominated luxury goods industry.

Valérie Messika, the founder and creative director of the brand, encapsulates Messika’s brand identity as “Diamond”, “Cool”, and “Modern”.