In 2021, Natura launched the venture capital fund Fable Investments, with Perfumer H being its first investment target.

The group agreed to sell Aesop to L’Oréal for an enterprise value of US$2.525 billion (subject to customary regulatory approvals).

Back in 2008, L’Oreal Group acquired YSL Beauty (Yves Saint Laurent Beauté) for 1.7 billion euros.

At the same time, the digitization process across all of the Group’s businesses continues to evolve: Aesop remains the most digitalized of all business units