This year, the *Watches and Wonders* Shanghai exhibition was open to the public for the first time.

During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.

According to data compiled by Luxe.CO Tong, from January 2022 to September 2023, a total of 23 luxury brands have opened 26 stores in Hong Kong.

This article has selected quotes from 11 executives of these 11 brands, providing insights into their understanding of Chinese consumers and niche markets.

This article has selected quotes from 16 executives of luxury brands, offering insights into their perspectives on luxury and how to build luxury brands.

The team at Luxeplace.com is on-site at the third Watches & Wonders Shanghai Fine Watch Exhibition to bring you the latest updates on participating brands and unique insights into the high-end watch consumption market in China.

Luxe.CO connected remotely with Benjamin Comar, who shared his latest strategic insights on the brand after more than ten months in office.