China is a “less readable” market and also the market where Prada has the greatest opportunity to gain market share.

Carven French heritage fashion brand Carven, under Shan […]

Lorenzo Bertelli, the Head of Corporate Social Responsibility at Prada Group, is one of the driving forces behind the SEA BEYOND project. He stated, “Through SEA BEYOND, we continue to advance our educational objectives, which is the only way forward. The cost of prevention is always lower than the cost of solving problems.”

In the first quarter, China reemerged as the growth engine, driving a robust rebound in sales in the Asia-Pacific region.