Swiss luxury watch brand Rolex is ramping up its production capacity to meet the huge demand for its products in the market. According to local Swiss media outlets such as La Gruyère and La Liberté, the company plans to create three temporary production facilities to mass-produce luxury watches starting in 2025.
Currently, Rolex’s dealer network often struggles to get their hands on new models to sell immediately, prompting dealers like Watches of Switzerland Group Plc to use waiting lists for buyers. This has also led to a surge in prices on the secondary resale market, particu …
