In 2025, the brand plans to open 10-15 single-brand stores, expanding into more cities and high-end shopping districts. The opening of the Shanghai flagship store serves as the prologue to this expansion.

Currently, X-BIONIC is in the early stages of brand development, with mature single-brand stores achieving monthly sales of RMB 800,000 to RMB 1,000,000 (approximately USD 111,111–138,889).

After the capital increase and delivery, Sanfo Outdoor will shift from exclusive agency to joint venture operation for Klättermusen, starting from January 1, 2024, with a joint venture period of ten years.

CRISPI achieved wholesale sales of over 28 million yuan in the first half of the year, with a year-on-year increase of over 50%.

In 2022, Klättermusen demonstrated impressive performance in the Chinese market, achieving a sales revenue of 50 million Yuan, representing a remarkable year-on-year growth rate of over 1000%.

The Houdini brand was founded in 1993 by Swedish mountaineer and female designer Lotta Giomofelice.

In 2021, the company acquired all IP rights of the Swiss high-tech sports luxury brand X-BIONIC in China.