Since 2018, Bosideng Group has set new strategic goals and embarked on a journey of transformation and upgrading, clearly defining the strategic direction of “focusing on the main channel (down jackets) and the main brand (Bosideng).”

In the first half of the 2023/2024 fiscal year, Snow Flying, a subsidiary of Bosideng, saw its revenue soar by 52.2% year-on-year, leading the way among the Bosideng Group.