This Consumer Expo has attracted over 4,000 brands from 71 countries and regions, divided into multiple exhibition areas including digital and services, global sourcing and sales, jewelry, high-end food and health products, global specialties, fashion lifestyle, and domestic specialty trendy products.

During discussions with Luxe.CO, numerous brand executives emphasized the crucial role of the Chinese market in their brands’ global strategy.

This article has selected quotes from 16 executives of luxury brands, offering insights into their perspectives on luxury and how to build luxury brands.

Last month, the globally renowned spirits company, Edrington Group, held a launch event in Shanghai for their premium Scottish single malt whisky brand under their umbrella: The Macallan, introducing The Macallan Litha.