In Q4 2024, Luxe.CO Intelligence, under Luxe.CO conducted a study on 232 brand activities from 106 luxury brands in the Chinese Mainland. Five standout cases were selected and analyzed, offering exclusive insights.

From 2022 to the present (18 months), luxury brands have strategically positioned themselves in the four central cities of the Greater Bay Area – Shenzhen, Guangzhou, Hong Kong, and Macau.

Gain insights into how LVMH Group strategically expanded its store network in mainland China over the past year and fostered close connections with consumers through pop-up stores, through data collected by Luxe.CO Tong.

This year, no fewer than 18 LVMH-owned brands showcased 25 innovative achievements within two dedicated spaces at the venue: The Dream Box and LVMH Court.