VF Corp., the owner of fashion brand Supreme and Sportswear Brands Vans and Dickies, considers selling its Jansport backpack business, according to people with knowledge of the matter.
A deal could value Jansport, founded in 1967, at about $500 million, said one of the people, who asked not to be identified discussing private information. VF is working with an adviser on the process for Jansport, which also makes other travel bags and related products, the people said.
However, the company hasn’t made a final decision on pursuing a sale of Jansport and could decide to keep the brand, …
