Adidas maintains its initial full-year outlook, expecting operating profit between €1.7 billion and €1.8 billion.

Bjørn Gulden commented: “Given the improved business in Q2 we continue to raise our expectations and are now guiding for a full-year revenue increase in the high single digits and an operating profit of around € 1.0 billion.”

Chloé’s Global Head of Human Resources has switched to LVMH Group, while Prada’s former Chief Operating Officer has transitioned to Gucci.

CEO Bjørn Gulden stated that Adidas is expecting to achieve profitability in the years 2025 and 2026.