Recently, Henkel, the German chemical and consumer goods giant, which is the parent company of hair care brand Schwarzkopf and detergent brand Le Chat, has started to streamline its brand portfolio. It has decided to sell its French skincare brand Diadermine to Beauty International BV, a Dutch cosmetics company specializing in white-label beauty products.
*Note: White-label products are products or services produced by one company (the manufacturer) and rebranded by another company (the marketer) for sale as their own. The term “white-label” originates from the blank produ …
