Goodwill Brands, Founded by HatchBeauty Incubator’s Founder, Acquires Clean Beauty Brand Plant Apothecary

7月 07, 2023

Goodwill Brands, a beauty accelerator company, and Branded IP, a brand licensing and holding company, have announced the acquisition of natural skincare and body care brand Plant Apothecary from multi-brand beauty company Rare Beauty Brands. As part of the deal, the brand will receive investment from Nyakio Grieco, co-founder of beauty retailer Thirteen Lune.
Founded in 2012 by Bjarke Ballisager and Holly McWhorter, who have backgrounds in journalism and architecture, Plant Apothecary is based in Brooklyn, New York, and aims to promote clean beauty and make products with this philosop …