Recently, the European consumer goods giant Unilever closed its first investment in the beauty field in Southeast Asia – Indonesian vegan beauty brand Esqa. East Ventures, one of the most active venture capital funds in Indonesia, was the follow-up investor.
In Vietnam, Singapore, Malaysia, and other Southeast Asian markets, Esqa is expanding through Sociolla, another beauty platform company backed by East Ventures.
In 2015, due to the inconvenience of shopping in the Indonesian beauty market and the proliferation of inferior products, Chrisanti Indiana founded Social Bella. Sta …