Hermès Executive Reveals: One Boutique to Be Opened in a New City in China Each Year

4月 05, 2023

French luxury brand Hermès‘ executive vice president Guillaume de Seynes and CEO of Hermès’ watch business Laurent Dordet have recently expressed their commitment to advancing the brand’s strategy in China. Their goals include expanding the average size of their stores and increasing the brand’s influence in China by opening one boutique in a new city each year.
In an interview with Agence France-Presse, de Seynes revealed that these are currently the two main priorities for Hermès in China. He explained that Chinese consumers still have a desire to travel to E …