Lotus Unveiled Its Largest 7,600 Sqm Flagship Store in China | Spotlight of Luxe.CO Auto Brand Watch Issue. 2

3月 01, 2023

With the arrival of the new energy era, not only has it changed the power mode of cars and disrupted the traditional automotive competitive landscape, but it has also changed the relationship between cars and users.
In mid-month, the British luxury car brand Lotus unveiled its largest flagship store in China, the Lotus Center, in Guangzhou, which boasts an area of nearly 7,600 square meters.
It is a well-established fact that setting up a large flagship store is a considerable long-term strategic investment for a brand.
In just one week, Lotus opened three physical spaces in China. In …