Interviewing McLaren’s Asia Pacific Managing Director: “The Most Impressive Automotive Retail Experience is in China”

6月 08, 2023

In China, enthusiasm for cars is growing like never before. As one of the most dynamic markets in the world, the automotive ecosystem here is iterating and evolving at an extremely fast pace.
How can luxury car brands capitalize on this trend to further enhance their performance in the market? How can they effectively address challenges, effectively communicate their brand story, and attract more high-net-worth customers to complete the cycle of awareness? This represents the most significant challenge for every brand.
For McLaren, China stands as one of its most crucial strategic mar …